marketing faqs

Questions about marketing? We can help.

Digital marketing can be confusing and overwhelming. We honestly believe there is no such thing as a dumb question. So, dive into our collection and if you have a question we haven’t answered below, let us know how we can help!

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General Marketing

How should I select a marketing partner or agency?

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What marketing tactics should my business be doing right now?

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Is it better to hire a full-time employee or a consultant for my marketing efforts?

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Blogging

Does blogging actually work?

It does, if you do it correctly. Businesses must now approach their content strategy in a much different way than previously thought. Topic clusters are a great way to aggregate your blog content so you’re actually driving qualified traffic to your site.

How can blogging help my business?

Blogging should be used to communicate with your potential customers by showing them that you can solve their problems. By doing so, you have the ability to transition them down your sales funnel and convert them into customers.

How often should my business blog?

We recommend a blogging frequency based on a few different factors however. Ultimately, the traffic analytics and readership data from your website should inform how often you decide to blog.

Branding

Why should branding be important to my business?

Have you ever asked yourself, ‘How do I want my business to be perceived by my customers?’ If you haven’t, now is the time to start asking. If you have, then you’ve probably realized that your answer goes far beyond the esthetics of your logo. In fact, more than likely you have multiple answers to that question. Your brand should look, feel, and sound the same no matter what.

What branding services do you offer?

Whether you are a well established brand looking for a refresh, a new business trying to find your voice, or a business that just doesn’t know what direction you want to head to next, we can help. During our process, we will go through a collaborative evaluation and determine an overall look that flows seamlessly into a branding book, which will ultimately bring your brand to life. 

 

What is the difference in branding and marketing?

Simply put, branding is who you are and marketing is how you build awareness. 

Creative Strategy

What is creative strategy?

Actually, creative strategy is our jam. We like to think of this as taking your business’ goals and infusing them with great design, innovate ideas and amazing execution.

What is the best approach to creative strategy?

Planning, defining goals and brainstorming are all a part of our creative strategy process. We believe the best creative strategies involve a custom approach to conveying the purpose and vision of your brand.

What role does creative strategy play in marketing?

Everything! You don’t want your brand to look and sound just like your competitors, do you? If your marketing efforts don’t include creative strategy, your marketing presence will lack engagement.

CRM Management

What is a CRM?

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How can a CRM help my business?

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What is the average cost of a CRM?

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Email Marketing

Does email marketing work?

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What is the best email marketing software?

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What is the best way to grow my email lists?

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Event Planning

What experience do you have in event planning?

We have over 10 years of experience in event planning. We have managed events for large corporations, small business and everything in between. Our approach begins with a creative session to brainstorm your vision for the event. Then, we get to work putting all of the pieces together. On the day of the event, we manage vendors, decor and all the details – so that you can focus on representing your company. 

Why is event planning a part of marketing?

Grassroots marketing should always be a part of your overall marketing game plan. It’s a way for your company to speak to your customers and potential customers in a personal and inviting environment.  

What do you charge for event planning services?

Our services can include everything from creative conception, to planning and overall execution. Our event planning services begin at $75 an hour.

Lead Generation & Nurturing

Can you actually generate leads for my business?

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What is the different in lead generation and lead nurturing?

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Why is lead nurturing important?

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Social Media Management

How often should I post on social media?

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What social media management involve?

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What do you charge for social media management?

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