marketing faqs

Questions about marketing? We can help.

Digital marketing can be confusing and overwhelming. We honestly believe there is no such thing as a dumb question. So, dive into our collection and if you have a question we haven’t answered below, let us know how we can help!

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General Marketing

How should I select a marketing partner or agency?

Selecting a partner for your marketing efforts is one of the most important decisions you can make for your business. We suggest choosing the one who has your best interest in mind and isn’t just collecting a paycheck.

What marketing tactics should my business be doing right now?

Great question! We believe the answer is different for every company. Let us get to know your goals and let’s go from there.

Is it better to hire a full-time employee or a consultant for my marketing efforts?

When deciding between hiring a full-time, in-house marketer or hiring a marketing agency it comes down to efficiency and cost. With an agency, you do not have to pay a full-time employee’s salary. In fact, you are getting access to multiple people and the latest marketing tools without having to carry such a large burden. Another perk of hiring an agency is that you can easily scale up your marketing efforts year over year based on success. You also benefit from having an outsider’s perspective.

 

Blogging

Does blogging actually work?

It does, if you do it correctly. Businesses must now approach their content strategy in a much different way than previously thought. Topic clusters are a great way to aggregate your blog content so you’re actually driving qualified traffic to your site.

How can blogging help my business?

Blogging should be used to communicate with your potential customers by showing them that you can solve their problems. By doing so, you have the ability to transition them down your sales funnel and convert them into customers.

How often should my business blog?

We recommend a blogging frequency based on a few different factors however. Ultimately, the traffic analytics and readership data from your website should inform how often you decide to blog.

Branding

Why should branding be important to my business?

Have you ever asked yourself, ‘How do I want my business to be perceived by my customers?’ If you haven’t, now is the time to start asking. If you have, then you’ve probably realized that your answer goes far beyond the esthetics of your logo. In fact, more than likely you have multiple answers to that question. Your brand should look, feel, and sound the same no matter what.

What branding services do you offer?

Whether you are a well established brand looking for a refresh, a new business trying to find your voice, or a business that just doesn’t know what direction you want to head to next, we can help. During our process, we will go through a collaborative evaluation and determine an overall look that flows seamlessly into a branding book, which will ultimately bring your brand to life. 

 

What is the difference in branding and marketing?

Simply put, branding is who you are and marketing is how you build awareness. 

Creative Strategy

What is creative strategy?

Actually, creative strategy is our jam. We like to think of this as taking your business’ goals and infusing them with great design, innovate ideas and amazing execution.

What is the best approach to creative strategy?

Planning, defining goals and brainstorming are all a part of our creative strategy process. We believe the best creative strategies involve a custom approach to conveying the purpose and vision of your brand.

What role does creative strategy play in marketing?

Everything! You don’t want your brand to look and sound just like your competitors, do you? If your marketing efforts don’t include creative strategy, your marketing presence will lack engagement.

CRM Management

What is a CRM?

A CRM is a customer relationship management product. A CRM system essentially provides a central place where businesses can store customer and prospect data, track interactions and share this information with colleagues.

How can a CRM help my business?

A CRM is helpful for businesses with a large database of contacts. Once these contacts are placed in a CRM, it allows businesses to track and manage relationships with customers across the entire company – helping the business to grow. 

What is the average cost of a CRM?

The cost of a CRM can range quite a bit. The amount your business should pay for a CRM depends on factors like number of contacts, desired features & functionality and overall amount of use.

Email Marketing

Does email marketing work?

Only when and if it’s done correctly! Email marketing happens to be one of our favorite things. We specialize in getting the right message to the right people.

What is the best email marketing software?

There are many software options available for email marketing but our personal favorite is Hubspot.

What is the best way to grow my email lists?

Organically. Utilizing online methods like a kick ass website, an engaging social media presence and email content that people actually want to read, will guarantee that your email list continues to grow.

Event Planning

What experience do you have in event planning?

We have over 10 years of experience in event planning. We have managed events for large corporations, small business and everything in between. Our approach begins with a creative session to brainstorm your vision for the event. Then, we get to work putting all of the pieces together. On the day of the event, we manage vendors, decor and all the details – so that you can focus on representing your company. 

Why is event planning a part of marketing?

Grassroots marketing should always be a part of your overall marketing game plan. It’s a way for your company to speak to your customers and potential customers in a personal and inviting environment.  

What do you charge for event planning services?

Our services can include everything from creative conception, to planning and overall execution. Our event planning services begin at $75 an hour.

Lead Generation & Nurturing

Can you actually generate leads for my business?

Yes! In fact, we believe that if your marketing isn’t generating leads, something is broken. Not only can we generate leads, we can generate high quality leads. 

What is the difference in lead generation and lead nurturing?

Lead generation is the act of collecting a lead’s contact information (email address, phone number, etc). Lead nurturing is how you engage with your contact after you’ve collected their information.

Why is lead nurturing important?

What good is it to gather a prospect’s information if you’re not going to engage with them afterward? It’s like inviting someone to dance but never taking them out on the dance floor!

Social Media Management

How often should I post on social media?

It really depends on the specific platform but we recommend no less than three times a week.

What does social media management involve?

Social media management involves content creation (both text and visual elements), monitoring and reporting of activity on your accounts and an overall strategy that ties into your larger marketing goals.

What do you charge for social media management?

You get free social media management! You get free social media management! You get free social media management! Just kidding…we build social media packages for all budgets but typically, packages start around $1,000 a month.

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